How new advances in biodegradability testing are helping beauty brands cut costs and save time

Published: 30-Sep-2025
Ingredients

New lab approaches and extended testing options are cutting costs and saving time for beauty brands in proving their sustainability, explains Aropha’s CEO, Travis Johnston

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Sustainable claims for cosmetics and personal care products are under scrutiny. 

Today’s consumers demand rigorous proof that ingredients are not only safe for use, but also benign to the planet.

With rising concerns about microplastics, waterway impact and ingredient persistence, personal care brands need environmental credentials, including biodegradability data, to support claims, earn ecolabels and meet regulatory expectations.

The environmental case for biodegradability data

Biodegradability has shifted from nice-to-have to non-negotiable. Regulators scrutinise eco‑profiles more closely.

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The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level

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    Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level
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