Sustainable claims for cosmetics and personal care products are under scrutiny.
Today’s consumers demand rigorous proof that ingredients are not only safe for use, but also benign to the planet.
With rising concerns about microplastics, waterway impact and ingredient persistence, personal care brands need environmental credentials, including biodegradability data, to support claims, earn ecolabels and meet regulatory expectations.
The environmental case for biodegradability data
Biodegradability has shifted from nice-to-have to non-negotiable. Regulators scrutinise eco‑profiles more closely.
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