From cult brands to beauty giants, marketeers and R&D teams are levelling out the focus group playing field and engaging consumers on a deeper level than ever before.
“You just need to look at online reviews, blogs and influencers to realise that product feedback is already very democratic on the internet,” Alessandro Commisso, a product inventor at Lush, told Cosmetics Business.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.