Hermès Beauty has named celebrated make-up artist Gregoris Pyrpylis as its new Creative Director.
Reporting to Agnès de Villers, Hermès’ President of Perfumes and Beauty division, and Pierre-Alexis Dumas, Hermès’ Artistic Director, he will lead product development for the French luxury label’s growing beauty category.
Pyrpylis takes over the role from Jérôme Touron, who was the visionary behind Hermès’ debut colour cosmetics range.
The group has been in the beauty game for many years – launching a selection of fragrances alongside its apparel business – but ramped up its portfolio with a collection of make-up skus in February 2020.
To date, the brand’s cosmetics repertoire comprises lipsticks, blushes, nail polishes and beauty tools.
“We create the beauty products of Hermès by combining perspectives and techniques, issuing from different fields of expertise that integrate and enrich one another, in the service of an artistic vision expressed in products, materials,colours, rituals and sustainability,” said Villers in a statement.
Pyrpylis entered the world of make-up in 2006 as a make-up artist for MAC and soon garnered attention as a visionary in the space, going on to work with celebrities including Alexa Chung, Emma Mackey and Laetitia Casta.
After being snapped up as an ambassador for Maybelline New York in his native Greece and Cyprus, he became a global face for Bioderma and later a European representative for Shiseido, according to Tatler.
“I’m so honoured and thrilled to be joining the iconic house of @hermes as the Creative Director of Beauty,” Pyrpylis shared with his 31,000 Instagram followers.
“A house that epitomises beauty in all forms with its attachment to craftsmanship and savoir-faire, a true house of creation and creativity.”