Göt2b, the Henkel-owned hair styling and colour brand, has tapped US actress Tati Gabrielle as its latest ambassador.
The star of Netflix's You will front Göt2b's marketing campaigns, digital, PR and social media promotions across 2023 for its line of hair styling and colour products, which include the Glued, Beach Matt and Plump'd ranges.
Said to have been chosen for her positive attitude, confidence and philanthropic efforts, Gabrielle will promote messages of self-acceptance and encouraging consumers to express themselves through their hair colour and styling choices, according to the brand.
"We are so excited to work with Tati Gabrielle as our ambassador for göt2b as she is the epitome of what our brand stands for and authentically connects with our diverse set of consumers," said Melinda Johnson, Director of Marketing at Henkel.
"Tati seamlessly represents the brand both on the colour and styling business through her positive attitude, free spirit and creativity.
"We are excited to begin our journey with her and continue spreading our message of self-expression and self-acceptance as we look to 2022 and 2023."
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Gabrielle added: "I'm extremely excited that göt2b thought of me to be a brand ambassador!
“I love what they stand for as they encourage their audience to be whoever they dream to be.
"It's so important to honour our individuality and what makes us unique, and I look forward to joining göt2b in sharing that message loud and proud throughout this collaboration."
The 26-year-old began her career in the mid-2010s with roles in Disney and Nickelodeon properties, before winning over audiences with her performances in drama series The 100, Chilling Adventures of Sabrina and You.
Alongside her acting career, Gabrielle is also known for her philanthropic efforts, working alongside charity RCGD Global to champion sustainability within the fashion apparel and design industry and US mental health charity Mental Health America to encourage young people to get involved in mental health activism.