Have we hit peak doctor-founded brands?

Published: 12-Mar-2024

Skin care is big business and medical experts want in. But is it just what the doctor ordered? Lauren Cunningham, Fashion and Beauty Editor at The Independent and Cosmetics Business contributor explores

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With the beauty market generating approximately US$430bn in revenue in 2022, according to McKinsey & Company, it is unsurprising to see a huge number of people have attempted to take a share. 

But while influencers, entrepreneurs and already fully-fledged cosmetics companies started building beauty brands in an attempt to see sales, so did doctors and aesthetics experts, resulting, for some, in standout success. 

For example, Dr. Dennis Gross and Dr. Barbara Sturm have been snapped up by conglomerates in recent months. 

Meanwhile, an increasing number of dermatologists are entering the skin care game with

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