Hair loss presents growing market opportunity

Published: 21-Apr-2015
Hair Care Finance

6.5 million UK men affected by baldness

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This week, CBN focuses on the impact of male pattern baldness (MPB). According to Hair Development, in the UK alone 6.5 million men are affected by MPB, a hereditary condition that affects nearly half of all men by the time they turn 50.

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The Kao Corporation-owned heritage brand has just revamped its formulas, packaging and marketing to protect its position in premium mass hair care, while also investing in mood-boosting fragrance technology to take its offering to the next level

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