Hair loss presents growing market opportunity

Published: 21-Apr-2015
Hair Care Finance

6.5 million UK men affected by baldness

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This week, CBN focuses on the impact of male pattern baldness (MPB). According to Hair Development, in the UK alone 6.5 million men are affected by MPB, a hereditary condition that affects nearly half of all men by the time they turn 50.

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Covertrix, the bio-intelligent shield for personalised hair care

Covertrix is Provital’s bio-intelligent active, powered by an improved 3D Matrix Technology. It is developed by embedding Amaranthus caudatus seed extract, obtained through a precise two-step enzymatic hydrolysis, into an advanced 3D plant-based biopolymer matrix. Enhanced with lysine and PCA glyceryl oleate, this matrix improves functionality and performance
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