Gustavsson joins Maybelline

The Swedish supermodel will star in a print and television advertising campaign for the brand in late 2013

Swedish supermodel Frida Gustavsson has joined mass make-up brand Maybelline New York as its latest ambassador. She joins Maybelline’s growing roster of spokeswomen including Christy Turlington, Julia Stegner, Erin Wasson, Shu-Pei Qin and Charlotte Free.

"In addition to her stunning career on the fashion runways, Frida's radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today," said Damien Bertrand, Global Brand President."

"I'm honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family," added Gustavsson, who is to star in a print and television advertising campaign for the brand in late 2013.

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