Cosmetic serums are applied to the hair, skin or nails for a desired effect. They tend to be made with expensive ingredients, costing an average of $17 to $200 per ounce, to deliver a significant, visible effect. With premium skin care growing in popularity, serums are attracting discerning consumers in increasing numbers.
Cosmetics serums forecast for growth
Global serums market set to increase to $6.87bn by 2020, with Americas the top current market
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Global beauty drinks market set to grow 11.5% to 2019
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Research & Development
UK government urged to deliver national strategy on UV protection, including slashing VAT on SPF
The All-Party Parliamentary Group (APPG) for Beauty, Hair & Wellbeing is calling on the UK government to cut VAT on children’s sunscreen (SPF30-plus) to 0% and introduce mandatory sunbed regulation following the results of its first inquiry into UV Safety
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