Glass skin, the latest Korean beauty trend to have gone viral, was first picked up by international press when US-based make-up artist Ellie Choi posted on Twitter how she achieved seemingly flawless skin, akin to a pane of glass.
Choi’s selfies and step-by-step guide explained how to attain an intensely hydrated complexion with an all over sheen for a youthful glow. Consumers were quick to try it for themselves – with brands not far behind.
But rather than a new trend in its own right, some industry experts have called glass skin a Western interpretation of a pre-existing Korean skin care practice.
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