Givaudan is set to acquire US-based fragrance house Belle Aire Creations as the Swiss company doubles down on its fragrance offering in America.
The deal, the terms of which remain undisclosed, form part of Givaudan’s 2030 strategy to extend its customer reach with local and regional customers.
The transaction is expected to close by the end of 2025 or early 2026, and Givaudan plans to fund the transaction from “existing resources”.
"The acquisition of Belle Aire Creations represents an exciting milestone for Givaudan as we continue our journey to deliver long-term sustainable growth,” said Gilles Andrier, CEO of Givaudan.
“Their strong customer partnerships and entrepreneurial spirit align perfectly with our vision and values."
Givaudan stated that Belle Aire Creations’ business would have represented approximately CHF 65m of incremental sales to the company’s results in 2024.
Maurizio Volpi, President Fragrance & Beauty at Givaudan, added: "With Belle Aire Creations, we will further strengthen our offering for local and regional customers in North America, where we know there is still significant potential.
“This acquisition will allow us to combine our global creative resources with Belle Aire Creations’ deep regional expertise to deliver winning solutions for our customers.”
Belle Aire Creations was founded by three Illinois, US, entrepreneurs in 1982 – Don Conover and brothers Richard and Charles David.
The company was established in the heart of the US Midwest as a central hub that could “efficiently serve a broad and diverse range of customers across the country”, according to the business.
Stacey David, CEO of Belle Aire Creations, said: “This is a transformative moment for Belle Aire Creations.
“With shared values, complementary strengths and a united vision, we are not just building on our legacy – we are creating something truly extraordinary.
“Together, we will amplify our impact, bring even greater creativity to our customers, and expand the opportunities we deliver as we shape the future of fragrance.”
The acquisition plans follow Givaudan boosting its presence in the Chinese market with a CHF 40m (US$50m) investment in a new fragrance and beauty facility in the country.
The Swiss fragrance company broke ground on a 30,000sqm site in Guangzhou, Guangdong province, which it called a “landmark” in the company’s ongoing commitment to China.
Related content:
- Givaudan bucks global challenges with half-year sales jump
- Givaudan to snap up majority stake in Brazilian fragrance supplier Vollmens
- Unilever to invest £80 million in UK fragrance facility
- Kao completes upgrade at Molton Brown’s Green Street site
- Unilever opens new US fragrance lab amid €100m boost
- Kolmar Korea launches full operation of 2nd US factory, establishing
- K-beauty’s ‘tariff safe zone’ in America
- L’Oréal completes $160 million US innovation centre in New Jersey