All in all, the German C&T market had a successful year in 2014. According to figures by industry association IKW, the entire cosmetics and personal care market reached turnover of just over €13.01bn in 2014, an increase of 1.6%. With the exception of smaller categories like men’s aftershaves, depilatories and so on, all of the important product sectors registered solid increases last year.
Germany enjoys growth in key beauty categories
The German C&T sector goes from strength to strength, as Annemarie Kruse discovers
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Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover
Read moreWith L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
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Colour Cosmetics
Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover
With L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
Finance
L’Oréal inks partnership with the Plenitude Arena to extend cultural reach
The French giant has signed a two-year partnership with Europe’s largest indoor venue to become its Exclusive Beauty Partner, with L’Oréal now able to showcase its portfolio of 40 beauty brands to ‘highly diverse audiences’ during events
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Ingredients
Can Pentavitin take hyaluronic acid’s crown as the beloved skin care hydrator?
More beauty brands are infusing plant-derived moisturising ingredient, Pentavitin, into their formulations because it can bind moisture to the keratin in the skin for 72 hours without it evaporating, providing longer-term hydration. Beauty Writer Bethan King investigates