Thanks to the latest advanced research in beauty technology, cosmetic brands are beginning to offer consumers increased personalisation in skin care - by analysing DNA to create tailormade anti-ageing skin care solutions.
Gene analysis gains momentum in cosmetics industry
GENEU allows customers to swab their DNA on the high street
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Opinion: Is Augustinus Bader becoming beauty’s next big celebrity brand builder?
Read moreThe science-backed skin care brand is the brains behind singer Dua Lipa’s ‘everyday essentials’ collection and Victoria Beckham Beauty’s new foundation. Marketing expert Camilla Craven explores the company’s potential as a brand builder
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Skin Care
Opinion: Is Augustinus Bader becoming beauty’s next big celebrity brand builder?
The science-backed skin care brand is the brains behind singer Dua Lipa’s ‘everyday essentials’ collection and Victoria Beckham Beauty’s new foundation. Marketing expert Camilla Craven explores the company’s potential as a brand builder
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Colour Cosmetics
Inside the fall of the beauty influencer: Declining trust, GRWM fatigue and more
Myriad factors – from decreasing trust, GRWM fatigue and the rise of micro-celebrities and nano-influencers – are placing increased stress on the modern-day beauty influencer. Can content creators continue to carve out a place for themselves within a rapidly evolving beauty space?
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