Thanks to the latest advanced research in beauty technology, cosmetic brands are beginning to offer consumers increased personalisation in skin care - by analysing DNA to create tailormade anti-ageing skin care solutions.
Gene analysis gains momentum in cosmetics industry
GENEU allows customers to swab their DNA on the high street
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Kourtney Kardashian’s Lemme launches collaboration with Starface
Read moreThe supplement brand has partnered with Gen Z-favourite pimple patch brand Starface to launch three limited-edition skus, exclusively available at Target
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Skin Care
Pai Skincare’s new launch is inspired by closed down rival Ren Clean Skincare
Pai Skincare claims the spirit of the Unilever-owned beauty brand, which shuttered in May 2025, lives on in its newest launch, daily tonic Bright Now – which pays homage to Ren Clean Skincare’s cult item Ready Steady Glow
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Research & Development
UK government urged to deliver national strategy on UV protection, including slashing VAT on SPF
The All-Party Parliamentary Group (APPG) for Beauty, Hair & Wellbeing is calling on the UK government to cut VAT on children’s sunscreen (SPF30-plus) to 0% and introduce mandatory sunbed regulation following the results of its first inquiry into UV Safety
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