Thanks to the latest advanced research in beauty technology, cosmetic brands are beginning to offer consumers increased personalisation in skin care - by analysing DNA to create tailormade anti-ageing skin care solutions.
Gene analysis gains momentum in cosmetics industry
GENEU allows customers to swab their DNA on the high street
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Bare la Terre launches, created in response to the ‘Sephora kids’ drama on TikTok
Read moreThe new brand, aimed at ‘in-betweens’, provides a stripped-back approach to skin care for Gen Alpha, and claims to have been developed to address a core ‘pain point’ of many parents
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Research & Development
Q+A: How Amika formulated Soulstruck, an innovative dry hair mask to reduce wash days
Product developer Dr. Cicely Shillingford tells Cosmetics Business how Amika’s new dry hair mask, Soulstruck, compliments existing best-sellers, the Soulfood hair mask and Perk Up dry shampoo