Gender specific products lose appeal among Korean men
The notion of gender only cosmetics is losing relevance in Korea\'s growing men\'s grooming market
Korea’s growing male beauty market is quickly evolving away from the traditional, men only products that characterised the market a generation ago. Today’s young male is increasingly interested products that are similar to those used by his wife or girlfriend and the notion of gender only cosmetics is losing relevance. BB and CC creams are gaining popularity with Korean men, as well as lotions, creams, and serums. Anti-wrinkle, anti-ageing, and whitening products all now also have a male appeal.
Despite this, there is still a need for products to deal with traditional skin problems such as acne and shaving rashes, as well as a growing need for products to counter the effects of both smoking and stress on the skin while providing long lasting moisturising support.
Finco Cosmetics is currently marketing its Khan for Man range that includes a Triple BB cream incorporating a primer, make-up base and SPF50+ UV protection priced at South Korean Won KRW45,000. Meanwhile, the brand’s Triple Intensive Dark Eye Serum costs KRW40,000 and offers the benefits of boosting the appearance of dull skin while also offering moisturising and soothing benefits. It is priced at KRW40,000.