The make-up industry is, excuse the overused pun, in need of a makeover. Given how tactile the sector is, from swatching new foundation shades to counter-side eyeshadow tutorials, it's unsurprising that colour cosmetics was hit hardest by the arrival of Covid-19.
Pre-pandemic, the global make-up industry was forecasted to reach US$64.1bn in 2020, according to Global View Research. Fast-forward to now and