Brunello Cucinelli has entered the beauty market with its first-ever fragrance launch.
The luxury Italian fashion brand has collaborated with beauty manufacturer and distributor EuroItalia to develop two personal fragrances.
Both were inspired by the Italian region of Umbria, where the company is headquartered.
Brunello Cucinelli Pour Femme is a women's perfume formulated with sweet chestnut, citruses, pink pepper and prestige woods.
It was created by Firmenich master perfumer Daphné Bugey.
Men’s offering Brunello Cucinelli Pour Homme includes spicy juniper, angelica, black pepper, clary sage and ginger, and was created by perfumer Olivier Cresp.
Models Arizona Muse and James Turlington have been announced as the face of the scents respectively.
Arizona Muse and James Turlington are the faces of Brunello Cucinelli Pour Femme and Brunello Cucinelli Pour Homme
The fragrances will act as "sophisticated ambassadors of the craft values” of Brunello Cucinelli’s Casa di Moda firm, said the brand, which creates luxury goods such as clothes and candles.
“I am particularly glad to be announcing this new production which adds two perfumes – one for women and one for men – to the line of elegance of our Casa di Moda,” said Brunello Cucinelli.
“Some years ago on the passing of my very dear friend – a producer of aromatic essences – I dreamt that one day I would dedicate a new product to his memory.
“Today, I am making that dream come true.”
Giovanni Sgariboldi, founder and President of EuroItalia, commented: “EuroItalia shares Brunello Cucinelli’s insistence on excellence, quality, detail, innovation and creativity.
“Our knowledge of the market, and the advanced technology used in our particular sector, has made it possible to transfer Brunello Cucinelli fashion and design to these luxury olfactory creations."