Concept fragrances and scents of surprise

Published: 18-May-2016
Fragrance

From the smell of a thrill ride to a flacon inspired by a household cleaning spray, concept perfumes are daring to offer consumers something unique and unexpected

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Cosmetics Business Markets discovers six unique fragrance scents and designs:

Xyrena

Xyrena, Dark Ride

Xyrena, Dark Ride

A new LA-based perfume house, has created three “Virtual Reality Fragrances” which set out to portray familiar scents that have previously been unavailable as personal perfumes.

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  • Companies:
  • L'Oreal
  • EuroItalia
  • Olfactive Studio
  • Byredo Parfums
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