Missoni Parfum Pour Homme is making its nationwide debut this month.
The brand has joined forces with perfume distributor and manufacturer Euroitalia to create the scent (priced from £33).
It is a fresh and radiant juice with top notes of green lemon leaves and pulp, pink pomelo and lavender aspic.
It has middle notes of marquis herbs, ginger fresh cut and pomarose. The base includes patchouli and birch.