Facial masks grow in popularity

Published: 11-Mar-2015
Media Skin Care

The facial mask category has experienced an upsurge in usage, according to Mintel research in the US

You need to be a subscriber to read this article.
Click here to find out more.
Facial masks grow in popularity

The facial mask category has experienced an upsurge in usage, from 35% in 2013 to 39% in 2014, according to Mintel research in the US. Now more than an emerging category trend, Mintel researchers suggest the rise in popularity of masks stems from a wider industry move toward more customised, diagnostic-led skin care solutions.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Caudalie
See more

You may also like

Skin Care
Estée Lauder Companies names Mattel veteran Senior VP, Global Marketing, at Clinique

Estée Lauder Companies names Mattel veteran Senior VP, Global Marketing, at Clinique

Read more
Krista Lee Berger, previously Senior VP and Global Head of Barbie & Dolls at Mattel, has been appointed Senior VP, Global Marketing, at Clinique, responsible for the skin care brand’s global marketing strategies

Trending Articles

  1. Estée Lauder Companies names Mattel veteran Senior VP, Global Marketing, at Clinique Krista Lee Berger, previously Senior VP and Global Head of Barbie & Dolls at Mattel, has been appointed Senior VP, Global Marketing, at Clinique, responsible for the skin care brand’s global marketing strategies
  2. Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK
  3. Fenty Skin issues playful response to surprise k-beauty eye patch innovation race Fenty Skin, Glow Recipe and Huda Beauty have all teased new hydrogel eyepatch products that are served up in slices via a grinder-style K-beauty innovation in packaging that has delighted beauty fans and industry insiders
  4. L’Oréal to Primark: PDRN is continuing to go mainstream thanks to these launches Luxe brands such as Dior and Clinique, along with mass market names such L’Oréal Paris, The Ordinary and even Primark, have recently launched PDRN products as the viral ingredient enters the mainstream
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Meet noni – an unlikely skin care hero Noni may be an unlikely skin care hero, but the ingredient is starting to gain traction after emerging in K-beauty products, writes Jill Weir

Upcoming event

Shanghai International Personal Care Expo

28–30 October 2026 | Shanghai, China See all

You may also like

Skin Care
Estée Lauder Companies names Mattel veteran Senior VP, Global Marketing, at Clinique

Estée Lauder Companies names Mattel veteran Senior VP, Global Marketing, at Clinique

Krista Lee Berger, previously Senior VP and Global Head of Barbie & Dolls at Mattel, has been appointed Senior VP, Global Marketing, at Clinique, responsible for the skin care brand’s global marketing strategies
Body Care
Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

Shark, Makeup by Mario and Dcypher crowned Pure Beauty Awards 2026 winners

Dcypher, Jo Malone London, Sculpted by Aimee, Makeup by Mario and Shark are among the beauty brands crowned the best in the business across 21 categories at the Pure Beauty Awards 2026, which took place at London’s Grosvenor House in the UK
You need to be a subscriber to read this article.
Click here to find out more.
Body Care
Skin and body care products meeting the needs of chemotherapy patients

Skin and body care products meeting the needs of chemotherapy patients

October marks Breast Cancer Awareness Month, which raises awareness of early detection and education around the disease. But those living with cancer can also experience challenges with their skin health due to chemotherapy. Cosmetics Business rounds up the products that can support them
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Estée Lauder to Clarins: has the hybrid beauty trend gone too far?

Estée Lauder to Clarins: has the hybrid beauty trend gone too far?

Circana’s Emma Fishwick explains what makes a successful multitasking beauty product, and where consumers draw the line
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

From screen to shelf: the rise of beauty’s movie and television collaborations, and 7 of the best launches to land

With beauty continually investing in partnerships and product collaborations with the entertainment industry, CB explores why the two pair so well together, alongside the best product collaborations to come out of these partnerships
Fragrance
Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales

Estée Lauder Companies on helping acquired ‘indie’ brands thrive as The Ordinary nears $1 billion sales

Estée Lauder Companies’ CEO Stéphane de la Faverie has discussed how a new model under the beauty giant’s ‘Beauty Reimagined’ turnaround efforts has helped fuel the growth of brands such as The Ordinary and Kilian Paris
Colour Cosmetics
Estée Lauder Companies shakes up brand leadership team to fuel ‘next phase of growth’

Estée Lauder Companies shakes up brand leadership team to fuel ‘next phase of growth’

Estée Lauder Companies has unveiled a trio of leadership appointments, including Justin Boxford being named Global President of Luxury Beauty Brands and Erica Kwok appointed Senior VP and General Manager of Estée Lauder
Subscribe now