Facial masks grow in popularity

Published: 11-Mar-2015
Media Skin Care

The facial mask category has experienced an upsurge in usage, according to Mintel research in the US

You need to be a subscriber to read this article.
Click here to find out more.

The facial mask category has experienced an upsurge in usage, from 35% in 2013 to 39% in 2014, according to Mintel research in the US. Now more than an emerging category trend, Mintel researchers suggest the rise in popularity of masks stems from a wider industry move toward more customised, diagnostic-led skin care solutions.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Caudalie
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Nostalgia is the real winner of 2025 as discontinued beauty products make a comeback

Read more
In the year of cosmetics comebacks, with the likes of Kylie Cosmetics, Kayali, The Ordinary and Lancôme all pulling products from the vault, Cosmetics Business explores why consumers are craving a side of nostalgia with their beauty servings

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    How Shiseido plans to bring Drunk Elephant back from the brink Amid lagging sales and dealing with the aftermath of the ‘Sephora kids’ drama in 2024, Shiseido is not giving up on Drunk Elephant. With a new turnaround strategy already in play, is this enough to save the once mighty skin care business?
  2. The Rhode effect: Hailey Bieber’s beauty brand becomes Sephora UK’s bestseller Hailey Bieber’s beauty brand, which is owned by e.l.f. Beauty, has launched across Sephora’s UK stores and online, debuting as the number one brand
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Opinion: Lessons to learn from Shay Mitchell’s kids sheet mask brand Rini’s divisive launch The actor’s K-beauty hydrogel masks for children have faced a wave of backlash, being branded ‘unnecessary’ and ‘dystopian’ by social media users. Beauty marketing specialist Stacey Levine unpacks the Rini conversation and explains what brands can learn it
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Naturium to host festive pop-up in London, UK The one-day event at Battersea Power Station celebrates the launch of Naturium’s Phyto-Glow Shimmer Lip Balms, complete with product giveaways and a few festive surprises
  5. Superdrug partners with Just Eat for ‘rapid’ beauty deliveries The British beauty retailer has partnered with the food delivery platform to bring beauty to consumers quicker than ever before

Upcoming event

Hair Care Trends 2026: Innovations for the Next Generation of Hair Health

4 and 11 December 2025 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Nostalgia is the real winner of 2025 as discontinued beauty products make a comeback

In the year of cosmetics comebacks, with the likes of Kylie Cosmetics, Kayali, The Ordinary and Lancôme all pulling products from the vault, Cosmetics Business explores why consumers are craving a side of nostalgia with their beauty servings
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business picks 9 new beauty launches – from celeb skin care to maximalist make-up

This week’s biggest beauty launches include a birthday surprise from model Hailey Bieber’s Rhode, plus new skin care from singer Dua Lipa and luxury player Augustinus Bader
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Estée Lauder’s product placement in Netflix’s Nobody Wants This faces social media backlash

The Netflix romcom series, starring actress Kristen Bell, has come under fire by social media users for feeling like “one giant ad” in reference to product placement partnerships with Estée Lauder and more
Colour Cosmetics

Estée Lauder Companies partners with Shopify to elevate customer experience

The cosmetics giant, which owns Jo Malone London and MAC Cosmetics, is teaming up with the e-commerce platform as part of a new strategic partnership to modernise omnichannel shopping experiences
Ingredients

Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners

The beauty industry's leading award ceremony honoured innovators in skin care, hair care, make-up and more, with Rare Beauty, Medik8 and Slate Body all being crowned winners
Ingredients

The Ordinary tackles ‘misleading’ beauty jargon with The Periodic Fable campaign

The Deciem-owned brand’s The Periodic Fable campaign reimagines the periodic table with beauty buzzwords to expose misleading skin care marketing and mistruths placed on products
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The Ordinary launches book 'Ingredients' to help consumers better understand formulations

The Deciem-owned brand’s publishing debut aims to educate consumers on ingredients that have ‘found fame in the skin care industry’ and deepen their knowledge on the mechanism of action with science-backed research
Subscribe now