Facial masks grow in popularity

Published: 11-Mar-2015
Media Skin Care

The facial mask category has experienced an upsurge in usage, according to Mintel research in the US

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The facial mask category has experienced an upsurge in usage, from 35% in 2013 to 39% in 2014, according to Mintel research in the US. Now more than an emerging category trend, Mintel researchers suggest the rise in popularity of masks stems from a wider industry move toward more customised, diagnostic-led skin care solutions.

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