Estée Lauder Companies is taking cruelty-free cosmetics seriously

Published: 2-Sep-2019
Regulatory Colour Cosmetics

The beauty giant has become the latest to back the #BeCrueltyFree campaign

You need to be a subscriber to read this article.
Click here to find out more.

Estée Lauder Companies is the latest beauty company to back the #BeCrueltyFree campaign, which aims to eradicate cosmetics testing on animals.

The beauty giant, which owns Clinique, Jo Malone and Smashbox, has partnered with

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Estée Lauder Companies
  • Humane Society International
See more

You may also like

Colour Cosmetics

MAC hires former Dr. Barbara Sturm exec as SVP Global Marketing

Read more
The Estée Lauder-owned make-up brand has tapped beauty veteran Emily Bromfield to expand its global marketing strategy

Trending Articles

  1. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  2. Social selling has empowered counterfeiters – how can you fight back and protect your brand? Bharat Kapoor, Vice President of Authentix-owned online brand and content rights protection service Strategic IP Information, or ‘SIPI’, tells Cosmetics Business how its process helps find online targets to combat piracy across industries including cosmetics
  3. Huda Beauty has a new look with redesigned logo and packaging The original logo for the make-up brand founded by Huda Kattan was designed by her sister-in-law
  4. e.l.f. Cosmetics taps Stanley cup craze with limited edition collab The limited edition Quencer comes in the beauty brand’s lip oil shades
  5. Goodbye pumpkin spice make-up: Pinterest predicts the biggest autumn beauty trends Fall-inspired flavours are out as consumers are predicted to embrace glossy and Japanese-inspired beauty looks

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Colour Cosmetics

MAC hires former Dr. Barbara Sturm exec as SVP Global Marketing

The Estée Lauder-owned make-up brand has tapped beauty veteran Emily Bromfield to expand its global marketing strategy
Colour Cosmetics

Tom Ford Beauty taps Angelina Jolie for new lipstick campaign

The Golden Globe-winning actress fronts the luxury beauty house’s new 18-shade Runway Lip Color collection
Colour Cosmetics

The visionary behind Victoria Beckham Beauty and Tom Ford is launching her own brand

Sarah Creal Beauty was created by the former Estée Lauder executive as an aspirational make-up line for women over 40
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The business of Bridgerton: The TV collabs reaching beauty fans

With Bridgerton season three around the corner, Cosmetics Business explores how beauty is creating a lead role for TV collabs
Colour Cosmetics

Estée Lauder invests in generative AI with Microsoft

The owner of MAC and Clinique will harness AI technology to boost its NPD and marketing capabilities across its portfolio
Colour Cosmetics

Kiki World receives investment from Estée Lauder

The beauty brand launched in 2023 with a nail polish co-created with its community
Colour Cosmetics

The 9 beauty figures who topped Forbes’ 2024 Billionaires List

LVMH chairman Bernard Arnault continues to defend his title as the world’s richest man in 2024
Subscribe now