Elizabeth Arden shares hit low but LuxAsia deal offers hope

Published: 24-Jul-2015
Fragrance Skin Care Finance

Cosmetics giant looks to Asia to boose profits

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Elizabeth Arden shares have sunk to $10.90 – a 12-month low, at the time this article was published.

The maker of Elizabeth Taylor and Britney Spears celebrity fragrances is battling a turnaround programme and store closures. But there is hope that Arden’s new joint venture with Asian beauty distributor LuxAsia Ventures may help the company change its fortunes, especially in China.

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  • Companies:
  • Euromonitor International
  • Elizabeth Arden
  • Luxasia
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