Elemis builds on Pro-Collagen Cleansing Balm’s success with new activation

By Amanda May | Published: 8-Apr-2025
Skin Care Retail

The Elemis Cleansing Café, which opens in London, UK, this week promises to bring the bestselling product to life via a community experience

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Elemis is hosting a UK activation this week to amplify the reach of its bestselling Pro-Collagen Cleansing Balm.

The Elemis Cleansing Café promises to be an “unforgettable immersive experience” that celebrates the skin care brand’s hero product, which is the number one facial cleanser in the UK according to analyst Circana.

The café-themed activation based in London’s Notting Hill claims to bring Elemis’ cleanser to life via an activation which captivates the product’s different aromatics, including latest and on-trend scent Black Cherry. 

The other fragrances spotlighted are Rose, Green Fig, Naked and the original.

“This unique, community-building experience brings our bestselling Cleansing Balms to life, allowing guests to explore all five aromatic variations through

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