e.l.f. Beauty has teamed up with award-winning artist Meghan Trainor for its Cloud Skin Campaign.
The drugstore beauty brand and longtime e.l.f. Beauty “superfan” have reimagined the traditional in-flight safety video on aeroplanes to introduce Cloud Skin – a limited edition complexion bundle designed to achieve what the brand says is a “dreamy soft-focus glow”.
The campaign,which aired on 27 January, playfully nods to aviation norms casting Trainor as the captain of ‘e.l.f. Air’, a role the cosmetics company states is traditionally dominated by men as more than 90% of pilots worldwide are male.
This collaboration marks Trainor’s third creative project with e.l.f. Beauty and aligns with the brand’s ongoing commitment to inclusivity, accessibility and entertainment-driven marketing.