DSM rebrands to reflect more sustainable approach

Published: 18-Mar-2011
Ingredients Finance

Introduces new \'Bright Science. Brighter Living\' statement of purpose.

DSM has undergone a rebrand to mark its transition from a chemicals supplier to a life sciences and material sciences company. The main difference between the ‘new’ DSM and the company as it was in the past, says DSM, is that the only existing DSM brand – asides from product brands – is the overall company.

The company has also introduced a new trademarked statement of purpose: Bright Science. Brighter Living. According to DSM, this thinking will define how it approaches future challenges and opportunities.
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