J-beauty brand DHC has launched in all of Ulta’s 1,124 stores in the US, with a capsule collection of five items, plus a further 13 via Ulta's online store.
“As the global beauty category continues to expand, we’re thrilled to add DHC to our assortment at Ulta Beauty,” announced Ulta about the deal, adding that both K-beauty and J-beauty represent a growing business for the company.