Dermalogica has launched a new campaign for hero product Daily Microfoliant fronted by Hollywood personalities Erin and Sara Foster.
The exfoliator campaign is a strategic move by the professional-grade skin care brand to bring a more candid and accessible tone to its marketing.
The Foster sisters, best known for their work in television in reality show Barely Famous and their outspoken approach to wellness, were chosen for their relatability and personal connection to Dermalogica.
Their introduction to the brand came through their mother, which the brand says adds an “authentic narrative” to the partnership.
“At Dermalogica, we have always stood for real skin and real results – and that is why partnering with Erin and Sara Foster felt so natural,” Becky Godlove, VP, US Marketing, told Cosmetics Business.
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