Deciem CEO insists new Selfridges listing will not compromise its boutique culture

By Becky Bargh | Published: 6-Nov-2019
Retail

The announcement is the latest in a flurry of retail deals made by the brand this year – and two more are expected before the festive period

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Affordable beauty company Deciem has inked a retail deal with luxury department store Selfridges.

Available at the store will be the company’s NIOD brand range, as well as products from The Ordinary.

Customers will also be able to

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The concept, which aims to translate how people talk about fragrance into an intuitive tool for discovery, is being showcased at Thameen London’s pop-up at department store Selfridges

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