Deciem

Activities: Packaging Body Care Fragrance Hair Care

Trending Articles

  1. Why beauty’s new obsession is AI-generated marketing Estée Lauder Companies and Unilever are among the beauty players tapping into the format’s creative powers, but are consumers actually on board with AI-generated content?
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Glossier launches collectible beauty passport to boost loyalty and store footfall Glossier Passport Book encourages shoppers to visit all the brand’s US and UK stores to collect exclusive stickers and memorabilia, ushering in a new era of beauty merchandise
  3. L’Oréal Paris teams up with Arsenal FC in first football partnership The beauty giant becomes Arsenal's official men's hair care partner, showcasing its Elvive Growth Booster collection to tackle hair thinning with a science-backed formula
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The evolution of LED light therapy: A new era in skin care With scientifically backed benefits, LED masks provide an accessible way to achieve professional-grade skin care at home
  5. From TikTok Shop to Gen X: The global beauty trends of 2025 revealed Brands must navigate changing technology and innovation in 2025 while remaining authentic, says NielsenIQ

Upcoming event

In-cosmetics Global 2025

8-10 April 2025 | Amsterdam, Netherlands See all

Related Content

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

The Ordinary, The Inkey List and Byoma reveal the future of barrier care

From new consumer demands to advancing technology, leading skin care brands explain how skin care's biggest trend is about to evolve
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Milky toners: why skin care shoppers are lapping them up

Harsh, drying alcohol-based formulations of the past are out. Milky toners, that provide glow-giving skin barrier care, have rebooted the toner category
Skin Care

Cosmetics Business reveals the top 5 skin care trends of 2025 in new report

Milky toners, peptide-based lip treatments and face mists are among the stand-out trends dominating skin care this year
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Why Glossier, Urban Decay and The Ordinary have brought old products back from the vault

With many beauty brands bringing back discontinued products and OG formulations due to consumer demand, marketing expert Bethany Ramsay explores why nostalgia is having a moment
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Are beauty labels lying to you? Misleading marketing of ingredient dosages are on the rise

With some brands adding just enough of an ingredient to include it on the label, but not enough for it to meaningfully contribute to the product’s efficacy, consultant Viola Levy argues, is it time to legislate?
Colour Cosmetics

The Ordinary brings back discontinued Serum Foundation due to demand

The Deciem-owned skin care brand’s complexion product will be on sale for a limited time just two years after the company phased out its make-up offering
Skin Care

The Ordinary breaks into Chinese beauty market with Sephora

The Deciem-owned skin care brand will now be available via the beauty retailer’s China-based stores, offering 24 products from its range
Subscribe now