Arch Angelz, the UK in-store beauty services company, has gone into administration after failing to find a buyer.
Operating from 30 Debenhams stores and one New Look location, the Swansea-based company is making 120 employees redundant.
Corporate recovery and business advisory firm Quantuma has been appointed to handle the administration process.
Graham Randall, Partner at Quantuma, said: “There has been a significant decline in the UK retail sector over the last 12 months and this has adversely impacted turnover of Arch Angelz.
"The company started to experience financial difficulties earlier this year and despite recent attempts by the company and its advisors to find a buyer, it is with regret that the sale process has not been successful and the company has no alternative than to cease trading.
“This will be a difficult time for staff in the period leading up to Christmas and it is our priority to assist all employees with their claims while conducting an orderly wind down of the business and seeking to maximise the recovery for creditors.”
Arch Angelz ran into difficulties after suffering declining turnover, despite sales approaching £3m.
It put the decline primarily down to reduced footfall on the high street and a shift to online shopping.