Davidoff taps Charles Melton as new ambassador

By Nyima Jobe | Published: 31-Jan-2025

The former Riverdale actor will front the brand’s fragrance campaigns

Charles Melton has been unveiled as Davidoff's new fragrance ambassador.

Melton is best known for his role as Reggie in teen drama Riverdale and also for his performance in and Golden Globe nomination for film May December.

“Being a part of this new chapter of Davidoff Fragrances is a great opportunity to introduce a new edge to a timeless classic,” Melton said in a statement shared on Coty’s Instagram.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Coty Inc. (@cotyinc)

 

Coty said the partnership aligns perfectly with Davidoff’s signature identity, which celebrates the “gentleman adventurer”, a persona that Melton naturally embodies both on and off the screen. 

Davidoff CEO Adrian Meili expressed enthusiasm for the collaboration.

“Davidoff is thrilled to welcome Charles. His modern yet timeless flair is perfect to embody the brand. It’s a cool match,” he said.

Melton originally began his career as a model for MAC Cosmetics, Dolce & Gabbana and US fashion brand Kenneth Cole.

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