Cutting the red tape

Published: 27-Mar-2014
Regulatory

All eyes are on Brazil’s booming beauty and personal care market, but cosmetics regulations in the country remain complicated, says Claudia de Lucca Mano

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Cutting the red tape

The Brazilian personal care and cosmetics market is one of the largest in the world. Every cosmetic manufacturer or distributor looking to expand abroad is bound to be looking at the country, which is set to host the next World Cup (2014) and Olympics (2016). But before companies can enter and explore this huge market, they need to understand and overcome the red tape surrounding regulatory requirements.

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