Cosmoss, Rhode and Rare Beauty are the UK’s most searched for celebrity beauty brands

By Amanda May | Published: 31-Jan-2025

Kate Moss, Hailey Bieber and Selena Gomez’s brands had the greatest number of searches per month on Google UK last year, found a new report

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Kate Moss’ Cosmoss, Hailey Bieber’s Rhode Skin and Selena Gomez’s Rare Beauty were the most searched-for celebrity beauty brands on Google UK last year.

According to Google UK search data from January to December 2024, which has been analysed and compiled by beauty retailer Justmylook, Cosmoss came out top with, on average, 165,000 searches per month during this period.  

The model’s strong holistic approach to beauty has helped her brand stand apart, achieving a 22% increase in UK-based searches over the past 12 months, Hayley Walker, Beauty Expert at Justmylook, told Cosmetics Business.  

“The natural, vegan and cruelty-free ingredients within Cosmoss products make it a desirable brand as the industry shifts

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