Cosmetics producers boost brands with vegan products

Published: 3-Nov-2015 Featured companies: The Vegan Trademark
Regulatory Colour Cosmetics

Brands tap into growing demand for vegan and non-animal cosmetics

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Cosmetics producers are seeking to boost their brands with vegan products, tapping into growing demand for such products – although there are varying criteria and opinions over what constitutes a vegan product.

James Vincent, Director of Education and Artist Relationships at The Makeup Show – one of the US’s largest professional make-up events – believes that increasing consumer awareness of vegan products, their popularity among celebrities and the improving quality of vegan products will continue to drive demand.

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Featured companies

The Vegan Society's Vegan Trademark is a trusted, international vegan certification. Established in 1990 to improve product labelling, it now has over 65,000 products...
  • Companies:
  • Euromonitor International
  • Peta (UK) Limited
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