Cosmetics producers are seeking to boost their brands with vegan products, tapping into growing demand for such products – although there are varying criteria and opinions over what constitutes a vegan product.
James Vincent, Director of Education and Artist Relationships at The Makeup Show – one of the US’s largest professional make-up events – believes that increasing consumer awareness of vegan products, their popularity among celebrities and the improving quality of vegan products will continue to drive demand.
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