EUROPE: ACTION POINTS
Demanding French patients have driven the emergence of treatments that
offer a more natural result than traditional methods that result in inexpressive
and frozen features. Watch out for the ‘French Touch’ being requested by
patients in other countries.
Non-invasive treatments may be as routine as a trip to the dentist for some
consumers, but there is still a large proportion who say they will never
resort to such procedures. Cosmeceutical brands have a significant
opportunity to
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