Consumers stock up on
anti-pollution products

Published: 7-Nov-2014

The Asia Pacific region is an anti-pollution product hotspot with a 40% rise in launches from 2011-2013

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Increasing numbers of consumers living in urban areas are buying beauty products that offer protection from the impact of pollution, market research company Mintel has found – and it predicts this will be a key trend going into 2015.

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