The Inkey List
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Ingredients
Inside The Inkey List’s 2026 gameplan to dominate the US and invest in its ‘superpowers’
The British skin care brand is being more ‘surgical’ with its strategy in its eighth year of business, which involves winning over more US customers, increasing its UK market share, unveiling a reformulated hero sku and delivering more cutting-edge ingredients
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Ingredients
The Inkey List launches InkeyLab – a new testing hub for creating next-gen products
The fast-track innovation hub allows The Inkey List to create next-gen ingredients quickly based on trend data, while also enabling the British skin care company to test consumer sentiment and messaging before investing big in any new NPD