Advertising Standards Authority (ASA)

Activities: Regulatory

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  1. Expect matcha, rice milk and sesame in fragrance launches in 2025 A report curated by The Fragrance Shop and CPL Aromas also said to expect the rise of technology and personalisation in fragrance in the new year
  2. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
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    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  4. Breakthroughs in ingredient technology and packaging trends in the cosmetics industry The cosmetics industry is constantly evolving, driven by innovation in ingredient technology and packaging. As consumer expectations shift towards more sustainable, functional,...
  5. Puig to fully-own Charlotte Tilbury brand by 2031 Tilbury will retain a minority stake in her eponymous company under an extended partnership over the next five years

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