According to Discovery Research Group, in 2015 the Russian make-up market totalled 62.402bn rubles (RUB). The largest market segments include eye make-up products, which contribute 33.6% of the market in value terms, and lip products (37.2%). Sales of eye make-up products in 2015 amounted to
Colour cosmetics, Russia, 2016
The Russian colour cosmetics market dipped by 0.6% in 2015 to 67.7bn rubles as consumers became more rational in their purchases
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Colour Cosmetics
Exclusive: Maybelline’s new beauty campaign turns a subway delay into an inclusive runway
‘Fit Me For Every You’ is the latest activation in the L’Oréal-owned brand’s new era of ‘culturally resonant’ storytelling, turning a subway delay in New York City into a moment that celebrates diversity and spotlights its number one foundation Fit Me
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