According to Discovery Research Group, in 2015 the Russian make-up market totalled 62.402bn rubles (RUB). The largest market segments include eye make-up products, which contribute 33.6% of the market in value terms, and lip products (37.2%). Sales of eye make-up products in 2015 amounted to
Colour cosmetics, Russia, 2016
The Russian colour cosmetics market dipped by 0.6% in 2015 to 67.7bn rubles as consumers became more rational in their purchases
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2026 is the year the boomer beauty economy takes centre stage
Read moreWhile many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
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Colour Cosmetics
Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch
The company is the first make-up brand in the L'Oréal Luxe USA portfolio to enter the ByteDance-owned social media shopping platform, with the aim to ‘reach new consumers directly where they are actively engaging’
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