According to Discovery Research Group, in 2015 the Russian make-up market totalled 62.402bn rubles (RUB). The largest market segments include eye make-up products, which contribute 33.6% of the market in value terms, and lip products (37.2%). Sales of eye make-up products in 2015 amounted to
Colour cosmetics, Russia, 2016
The Russian colour cosmetics market dipped by 0.6% in 2015 to 67.7bn rubles as consumers became more rational in their purchases
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Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover
Read moreWith L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
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Colour Cosmetics
Analysis: L'Oréal must address what Gucci Beauty stands for in licence takeover
With L’Oréal set to acquire Gucci’s beauty licence from Coty sooner than expected, we discuss what the giant can do for the luxury fashion house – from addressing Gucci Beauty’s identity crisis, to building a make-up line that can mature and build equity
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Colour Cosmetics
Essie enters its ‘cheeky luxury’ era in a bid to target new consumers
As Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era
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Colour Cosmetics
Rhode and La Roche-Posay lead as fastest growing brands on TikTok and Instagram in May
The e.l.f. Beauty-owned cosmetics brand, founded by Hailey Bieber, and the L’Oréal-owned dermatologist-led skin care giant were leading the way when it came to social media growth in May, according to Socially Powerful’s first Beauty Brand Global Social Index