EUROPE: ACTION POINTS
Diversity has become a common feature of marketing and advertising
campaigns, but this is increasingly being translated into products. Inclusive
ranges that offer a vast range of shades will continue to influence the
segment into 2018, but brands who enter this arena need to ensure that they
do it properly. A token effort could damage a brand’s authenticity.
With confidence rating higher than attractiveness as an emotional impact of
wearing make-up, brands should use it as a tool for revealing inner beauty
and focus more on
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