Colour Cosmetics Market Report 2017: Action Points

Published: 29-Nov-2017

A plan of action following the Colour Cosmetics Market Report 2017, these points will help your business grow in the right direction

You need to be a subscriber to read this article.
Click here to find out more.

EUROPE: ACTION POINTS

Diversity has become a common feature of marketing and advertising campaigns, but this is increasingly being translated into products. Inclusive ranges that offer a vast range of shades will continue to influence the segment into 2018, but brands who enter this arena need to ensure that they do it properly. A token effort could damage a brand’s authenticity.

With confidence rating higher than attractiveness as an emotional impact of wearing make-up, brands should use it as a tool for revealing inner beauty and focus more on

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Beauty’s overconsumption problem and the movement tackling it

Read more
The underconsumption in beauty movement is soaring due to societal, economical and environmental factors, creating a long term behavioural shift the industry cannot ignore

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. L'Oréal, LVMH and Luxottica named preferred buyers of Giorgio Armani empire The late Italian fashion designer has given purchasing priority to L'Oréal, along with LVMH, owned by the world’s richest man, Arnault Bernard, and eyewear brand Luxottica
  3. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Maison Francis Kurkdjian turns heads with new $28,000 bottle of Baccarat Rouge 540 The fragrance giant has shocked consumers with its latest launch. Only 54 bottles of new Baccarat Rouge 540 Édition Millésime will be created each year, housed in a red crystal bottle with a 24-carat gold cap
  5. La Roche-Posay lands Law Roach for punny partnership marking 50th anniversary The L’Oréal-owned skin care brand has brought in the celebrity stylist alongside a cast of experts and creators for its ‘Brand Name’ Campaign in an attempt to connect with younger generations

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Finance

Beauty’s overconsumption problem and the movement tackling it

The underconsumption in beauty movement is soaring due to societal, economical and environmental factors, creating a long term behavioural shift the industry cannot ignore
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Why longevity hacking is more than anti-ageing for tech bros

Amid high profile new documentaries on defying ageing, Cosmetics Business discovers the benefits of longevity hacking
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

From the ozempiconomy to cellasticity, meet the skin buzzwords for 2025

What terminology will be exciting skin care consumers in the new year and what buzzwords are ingredients firms leveraging on right now? Asks Cosmetics Business
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The new era of high-tech dry shampoos

Dry shampoos are transforming from a mere styling aid to a comprehensive hair care solution, with scalp health, odour technology and sustainable applicators coming to the fore
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

What’s behind beauty’s innovation drought?

With Mintel reporting that beauty innovation has hit a ten year low, Cosmetics Business looks into the reasons behind beauty’s reliance on ‘renovations’
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Inside the dermatologist vs sustainable skin care battle

Where do planet-friendly principles fit when results are demanded without compromise? Becki Murray explores if there is ever a ‘get out of jail free’ card when it comes to sustainability
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Future beauty forecasting from in-cosmetics Global 2024

Longevity, pre-ageing and AI-empowered ingredients were some standout themes from the Paris ingredients trade show last week
Subscribe now