“In times of economic uncertainty and deceleration, Colombian women tend to just use basic products but never neglect facial makeup,” says Euromonitor International. “Colour cosmetics have some aspirational characteristics so when they are able to, women
Colour cosmetics, Colombia, 2016
As the second largest cosmetics market in South America, Colombia is home to women who like to look good
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L’Oréal sales surge 7.6% in Q1 driven by ‘step up’ in innovation
L’Oréal CEO Nicolas Hieronimus has hailed a ‘great start’ to the year, with performance ‘significantly’ ahead of the market and ‘encouraging’ signs in the skin care category, plus a limited impact of the Middle East conflict so far
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Jelly products are taking over beauty cabinets again thanks to elevated formats
Jelly-textured beauty products are in vogue once again thanks to giants like Sol de Janeiro, Makeup by Mario and Milk Makeup delivering sophisticated new formulas that provide practical utility, high payoff and emotional resonance