“In times of economic uncertainty and deceleration, Colombian women tend to just use basic products but never neglect facial makeup,” says Euromonitor International. “Colour cosmetics have some aspirational characteristics so when they are able to, women
Colour cosmetics, Colombia, 2016
As the second largest cosmetics market in South America, Colombia is home to women who like to look good
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2026 is the year the boomer beauty economy takes centre stage
Read moreWhile many brands’ focus has been on Gen Z and millennial spend, beauty’s most powerful consumer has been overlooked, but not for much longer. This is how boomers are reshaping the beauty industry in 2026
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Colour Cosmetics
Urban Decay makes TikTok Shop debut with Tube Job Tubing Mascara launch
The company is the first make-up brand in the L'Oréal Luxe USA portfolio to enter the ByteDance-owned social media shopping platform, with the aim to ‘reach new consumers directly where they are actively engaging’
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