Buyers and journalists focus on Polish cosmetics industry
Published: 6-Oct-2014
Under the Programme to Promote Polish Cosmetics Industry on Foreign Markets, the Polish Ministry of Economy hosted a four-day ‘cosmetic study tour’ in Warsaw, Poland.
Under the Programme to Promote Polish Cosmetics Industry on Foreign
Markets, funded in part by the European Union under the European
Regional Development Fund, the Polish Ministry of Economy hosted a
four-day ‘cosmetic study tour’ in Warsaw, Poland. Taking place from
24-27 September, the tour’s participants were international buyers and
journalists, invited to the city for the chance to discover the
offerings of Polish cosmetics producers and the great opportunities
within the industry.
Undersecretary of State at the Ministry of Economy, Grazyna Henclewska, held a special meeting for the guests. 30 participants from six countries (Brazil, China, Germany, Russia, the UAE and the US) took part in the tour. Among them were representatives of importers, distributors, retail chains and trade media.
B2B meetings with Polish cosmetics producers were the key point of the
tour’s programme, with almost 30 Polish companies participating. The
event was organised in a form of table meetings, providing each company
with space for products exhibition and enabling more in depth,
individual business talks.
The tour’s programme also included a conference where the latest data
on the industry was presented, highlighting that in 2013, Poland
managed to retain its strong position as the 6th biggest European
cosmetic exporter, noting once again an increase of export rates – by
5%, compared to 2012. The biggest export markets in 2013 were EU
countries, Russia, Ukraine and Turkey.
During the meeting at the Ministry of Economy, the guests were
presented with macro data, showcasing the healthy condition of Polish
economy in general. Henclewska, underlined the fact that Poland was the
only country in the EU that kept the GDP increase even during the most
recent recession. She also pointed out that Poland is forecasted to
continue its steady development in the near future. To allow the guests
to gain some practical experience of the industry, a factory tour at
Verona Products Professional facility, as well as visits to Beliso hair
salon and Synesis boutique were included. Additionally, the group
attended the local Beauty Forum & SPA cosmetic fairs.
The tour appeared to be a success, with both international guests and
Polish producers satisfied with the meetings and established relations.
Several buyers decided to extend their stay in Poland, in order to
attend further business talks in Gdansk, Kraków or Pozna.
