Buyers and journalists focus on Polish cosmetics industry

Published: 6-Oct-2014

Under the Programme to Promote Polish Cosmetics Industry on Foreign Markets, the Polish Ministry of Economy hosted a four-day ‘cosmetic study tour’ in Warsaw, Poland.

Under the Programme to Promote Polish Cosmetics Industry on Foreign Markets, funded in part by the European Union under the European Regional Development Fund, the Polish Ministry of Economy hosted a four-day ‘cosmetic study tour’ in Warsaw, Poland. Taking place from 24-27 September, the tour’s participants were international buyers and journalists, invited to the city for the chance to discover the offerings of Polish cosmetics producers and the great opportunities within the industry.

Undersecretary of State at the Ministry of Economy, Grazyna Henclewska, held a special meeting for the guests. 30 participants from six countries (Brazil, China, Germany, Russia, the UAE and the US) took part in the tour. Among them were representatives of importers, distributors, retail chains and trade media.

B2B meetings with Polish cosmetics producers were the key point of the tour’s programme, with almost 30 Polish companies participating. The event was organised in a form of table meetings, providing each company with space for products exhibition and enabling more in depth, individual business talks.

The tour’s programme also included a conference where the latest data on the industry was presented, highlighting that in 2013, Poland managed to retain its strong position as the 6th biggest European cosmetic exporter, noting once again an increase of export rates – by 5%, compared to 2012. The biggest export markets in 2013 were EU countries, Russia, Ukraine and Turkey.

During the meeting at the Ministry of Economy, the guests were presented with macro data, showcasing the healthy condition of Polish economy in general. Henclewska, underlined the fact that Poland was the only country in the EU that kept the GDP increase even during the most recent recession. She also pointed out that Poland is forecasted to continue its steady development in the near future. To allow the guests to gain some practical experience of the industry, a factory tour at Verona Products Professional facility, as well as visits to Beliso hair salon and Synesis boutique were included. Additionally, the group attended the local Beauty Forum & SPA cosmetic fairs.

The tour appeared to be a success, with both international guests and Polish producers satisfied with the meetings and established relations. Several buyers decided to extend their stay in Poland, in order to attend further business talks in Gdansk, Kraków or Pozna.
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