British Beauty Council
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Sun Care
The tanmaxxing crisis: Inside the dark world of Gen Z sunscreen avoidance
From Melanotan injections and SPF avoidance to using UV-tracking apps to maximise tanning and a resurgence in sunbed use, "tanmaxxing" is worrying experts. Now, the beauty industry is ramping up educational efforts to tackle the escalating public health crisis
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Research & Development
UK government urged to deliver national strategy on UV protection, including slashing VAT on SPF
The All-Party Parliamentary Group (APPG) for Beauty, Hair & Wellbeing is calling on the UK government to cut VAT on children’s sunscreen (SPF30-plus) to 0% and introduce mandatory sunbed regulation following the results of its first inquiry into UV Safety
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Regulatory
Exclusive: This Government SIC code change will have a huge impact on UK beauty
The UK Government is introducing updated Standard Industrial Classification (SIC) codes for hair, beauty and spa services. British Beauty Council CEO, Millie Kendall OBE, explains why this is a monumental moment for the UK beauty industry
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Ingredients
Estée Lauder to Armani: the risks and rewards of reformulating a hero beauty product
Reformulating an iconic product is risky business for any beauty brand, so why are Estée Lauder, Armani and The Body Shop tinkering with their bestsellers? CB explores how and why formula upgrades happen, and how to make them land successfully