Most loyalty programmes continue to reward consumers only for purchases and are neglecting many digital opportunities to engage them, according to Capgemini Consulting. The company says, however, that Sephora’s Beauty Insider loyalty programme is an example of what can be achieved when a company gets it right.

Brands neglect opportunities with loyalty programmes
Sephora is a rare exception, says Capgemini
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All the beauty store openings in 2025 including Sephora, Space NK and Charlotte Tilbury
Read moreBeauty brands and retailers have successfully combined online and offline shopping habits with a focus on experience, marking a bright spot for the UK high street – a trend that looks likely to continue into 2026 and beyond
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Finance
All the beauty store openings in 2025 including Sephora, Space NK and Charlotte Tilbury
Beauty brands and retailers have successfully combined online and offline shopping habits with a focus on experience, marking a bright spot for the UK high street – a trend that looks likely to continue into 2026 and beyond
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Click here to find out more.
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Finance
Sephora UK MD ramps up expansion plans: 20 UK stores by the end of 2026
Sephora UK MD Sarah Boyd is accelerating her physical retail strategy for the UK following ten successful store launches, aiming to have 20 sites by the end of 2026. She also reveals Sephora UK’s growth plans for 2027/2028, with a flagship not off the table
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