After two years of work, Boots' first-ever shop dedicated to beauty has opened in London's Battersea Power Station joining a line-up of Jo Malone London, Creed, Chanel and Le Labo.
The retail concept is an elevated version of Boots' current beauty offering that prioritises accessibility yet has a sharp focus on leveraging the company's advisory heritage as a pharmacy chain.
The 11,200 sqft space comes at a pivotal time in