Glow For It, the viral online beauty brand with over 4.4million likes on TikTok, has announced its first-ever in-person pop-up event.
The two-day shopping experience will take place at 32 Connaught Street, London, on 7 and 8 December.
The brand says fans will have the chance to shop limited-edition products and holiday gifts unavailable online or via TikTok.
The event will run across two floors and guests attending the preview will be treated to Glow For It goodie bags, festive drinks, a DJ and an interactive photo area, alongside a sneak peek at the brand’s limited-edition holiday products.
Additionally, Glow For It’s core product line, including best-sellers like the Lash Serum, Brow Serum, Hair Serum and popular Lip Oils, will be available to sample and purchase.
Glow For It founder Daisy Kelly will be present throughout the weekend to meet press and customers.
Reflecting on the milestone event, Kelly said: “I’m thrilled to announce the news of our first-ever pop-up shop”.
“This immersive event will give us a unique opportunity to connect with our loyal customers face-to-face and thank them by giving them an unforgettable shopping experience”.
“We can’t wait to see them at what will be an exciting milestone for our brand.”
Since its launch in 2020, Glow For It has quickly established itself as a vegan, cruelty-free, and hormone-free beauty brand which it says is built on a foundation of natural, sustainably sourced ingredients.
Originally conceived during lockdown with just a lash serum, the brand has grown into a multi-product line with a dedicated following.