Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.
Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019
Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China
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How can beauty brands prepare for the next wave of agentic shopping?
Read moreAs AI-powered search reshapes consumers’ discovery of beauty, Pattern’s Fiona Reid explains how brands can be prepared
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Marketing
Inside the modern beauty discovery dilemma and how brands can beat it
Beauty shoppers are not lacking options but relevance, argues Ayesha Mace, Senior Beauty Manager at Pinterest UK. The social media whizz reveals how visual search can tackle this issue, creating more personal journeys that blend inspiration and commerce
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Retail
The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up
The Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’
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