Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

By Sarah Parsons | Published: 21-Nov-2018
Marketing

Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China

You need to be a subscriber to read this article.
Click here to find out more.
Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point

CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point

Read more
CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate

Trending Articles

  1. Sephora rolls out Quiet Hours shopping initiative globally following ‘successful’ pilot The LVMH-owned beauty retailer is expanding its inclusive Quiet Hours shopping scheme globally – where music is turned down and lights dimmed during specific retail time slots to create a ‘calmer atmosphere’ – following a successful trial in 32 stores across eight markets
  2. Sephora is bringing its Sephoria beauty festival to the UK for the first time The LVMH-owned retailer’s global beauty experience will take place in London later this year. Sephoria Europe will offer an immersive celebration of ‘beauty anchored in the UK culture’, featuring new cityscape concept ‘Sephoria Beauty Metropolis’
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Ingestibles brand Lemme’s game plan to be a global leader in women’s health Lemme co-founders and best friends, Kourtney Kardashian-Barker and Simon Huck, speak to Cosmetics Business about Lemme’s experience-first approach to ingestibles, the power of craveability and the brand’s next steps in world domination
  4. Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch Visitors will be able to discover the 18-shade range of Chanel’s new high-shine lip gloss, as well as read the first issue of the luxury beauty and fragrance house’s limited edition beauty magazine, Coco
  5. Sephora UK and Sanctum team up to promote mindfulness during World Wellbeing Week The LVMH-owned beauty retailer and global mindfulness movement Sanctum have created a series of immersive experiences in the UK to support emotional wellbeing, themed around ‘The Beauty Within’

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Marketing
CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point

CeraVe won the influencer marketing battle in May with a viral campaign, while Patrick Ta was also a talking point

CeraVe was named the top-performing US beauty brand on social media based on creator marketing in May , according to influencer marketing platform Traackr, while Patrick Ta’s Transition Blush launch caused a mass organic debate
Marketing
La Roche-Posay rallies for sun safety as exclusive sun care supplier of The Championships, Wimbledon

La Roche-Posay rallies for sun safety as exclusive sun care supplier of The Championships, Wimbledon

The L’Oréal-owned dermalogist-led skin care brand is serving up sun care at the tennis tournament as it partners with The All England Lawn Tennis Club for the first time to raise awareness of the importance of sun protection and skin health
Colour Cosmetics
L’Oréal Paris partners with Legally Blonde prequel Elle as Official Makeup Sponsor

L’Oréal Paris partners with Legally Blonde prequel Elle as Official Makeup Sponsor

The L’Oréal make-up brand has partnered with the Prime Video television show for its first season, with in-episode moments and external consumer campaigns built around the Legally Blonde universe
You need to be a subscriber to read this article.
Click here to find out more.
Retail
Best initiatives for budding beauty founders offering funding, mentorship and more

Best initiatives for budding beauty founders offering funding, mentorship and more

From retailers such as Sephora, Boots and Ulta Beauty, to industry giants like L’Oréal, there are several programmes designed to help new brands and founders make it in the beauty world
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
MAC Cosmetics taps ‘fearless’ Chappell Roan to front 2026 Viva Glam campaign

MAC Cosmetics taps ‘fearless’ Chappell Roan to front 2026 Viva Glam campaign

Singer and ‘camp icon’ Chappell Roan is the face of MAC Cosmetics Viva Glam charitable initiative, fronting a three-piece limited edition lipstick collection, with the make-up giant donating 100% of sales to organisations championing equality
Skin Care
SkinCeuticals named first official skin care partner of Scuderia Ferrari HP

SkinCeuticals named first official skin care partner of Scuderia Ferrari HP

The L’Oréal-owned cosmeceutical brand has confirmed a multi-year collaboration with Scuderia Ferrari HP, marking the Formula 1 team’s first-ever skin care partnership
Skin Care
The Ordinary suspends its free bus service in New York until ‘further notice’

The Ordinary suspends its free bus service in New York until ‘further notice’

The skin care brand’s limited-run The Ordinary Bus, which aims to provide a ‘solution’ to a New York transportation pain point by running a free express shuttle, has been suspended just days after launching
Subscribe now