Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

By Sarah Parsons | Published: 21-Nov-2018
Marketing

Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China

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Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.

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The limit of luxury beauty is being tested, but is it too much?

‘Ultra luxury’ and ‘ultra premium’ beauty products have entered the market, costing anything from €3,000 to $28,000, but are these heirloom-style items delivering creative authority, or simply crossing into the absurd?
You need to be a subscriber to read this article.
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