Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

By Sarah Parsons | Published: 21-Nov-2018
Marketing

Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China

You need to be a subscriber to read this article.
Click here to find out more.
Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Colour Cosmetics
Paris Hilton returns to NYX Professional Makeup as the Gloss Boss

Paris Hilton returns to NYX Professional Makeup as the Gloss Boss

Read more
NYX Professional Makeup has partnered with Paris Hilton for the return of its ‘If You NYX, You Know’ Volume 2 campaign, naming the socialite-turned-entrepreneur as NYX’s Gloss Boss

Trending Articles

  1. Miu Miu names rapper and Top Boy star Little Simz UK Beauty Ambassador The Italian high-fashion brand, whose perfumes are developed in partnership with L'Oréal's Luxe division, has tapped Little Simz to front Miu Miu’s Fleur de Lait scent
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    How DJ twins Simi and Haze Khadra are building an empire with SimiHaze Beauty Simi and Haze Khadra, sisters and co-founders of SimiHaze Beauty, share how they built an internationally successful beauty brand and what is next in their quest for global domination
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Accelerator programme Breakout Beauty UK 2026 finalists revealed Breakout Beauty UK – a programme which aims to elevate UK beauty founders – has named its 11 finalists, and is offering £1 million in ‘support value’ this year, including a Grand Prize worth £850,000
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Tatti Lashes taps Olivia Attwood as Celebrity Ambassador The false lash brand has partnered with presenter and former Love Island star Olivia Attwood to front its Pre-Glued collection, with Attwood launching an exclusive style
  5. L’Oréal inks partnership with the Plenitude Arena to extend cultural reach The French giant has signed a two-year partnership with Europe’s largest indoor venue to become its Exclusive Beauty Partner, with L’Oréal now able to showcase its portfolio of 40 beauty brands to ‘highly diverse audiences’ during events

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Colour Cosmetics
Paris Hilton returns to NYX Professional Makeup as the Gloss Boss

Paris Hilton returns to NYX Professional Makeup as the Gloss Boss

NYX Professional Makeup has partnered with Paris Hilton for the return of its ‘If You NYX, You Know’ Volume 2 campaign, naming the socialite-turned-entrepreneur as NYX’s Gloss Boss
Marketing
Miu Miu names rapper and Top Boy star Little Simz UK Beauty Ambassador

Miu Miu names rapper and Top Boy star Little Simz UK Beauty Ambassador

The Italian high-fashion brand, whose perfumes are developed in partnership with L'Oréal's Luxe division, has tapped Little Simz to front Miu Miu’s Fleur de Lait scent
Finance
L’Oréal inks partnership with the Plenitude Arena to extend cultural reach

L’Oréal inks partnership with the Plenitude Arena to extend cultural reach

The French giant has signed a two-year partnership with Europe’s largest indoor venue to become its Exclusive Beauty Partner, with L’Oréal now able to showcase its portfolio of 40 beauty brands to ‘highly diverse audiences’ during events
You need to be a subscriber to read this article.
Click here to find out more.
Retail
Updated: Best initiatives for budding beauty founders offering funding, mentorship and more

Updated: Best initiatives for budding beauty founders offering funding, mentorship and more

From retailers such as Sephora, Boots and Ulta Beauty, to industry giants like L’Oréal, there are several programmes designed to help new brands and founders make it in the beauty world
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Essie enters its ‘cheeky luxury’ era in a bid to target new consumers

Essie enters its ‘cheeky luxury’ era in a bid to target new consumers

As Essie launches its new Cheeky Luxury platform, which acts as a benchmark for branding, marketing and more, SVP and Global Head of Brand Melanie Ioanna reveals all about the 45-year-old heritage nail player’s efforts to enter into a modern era
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals

CeraVe’s expands initiative to deliver free dermatological care access to uninsured individuals

The L’Oréal-owned brand has expanded its partnership with the National Association of Free & Charitable Clinics (NAFC) with a long-term initiative which will provide free skin checks to those in underserved communities in America, launching on World Skin Health Day
You need to be a subscriber to read this article.
Click here to find out more.
Marketing
Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation

Charlotte Tilbury and Maybelline are the beauty brands winning at AI optimisation

New insights have revealed the best-performing brands across artificial intelligence (AI) platforms ChatGPT, Gemini, Perplexity and Claude, with Charlotte Tilbury, Maybelline New York and e.l.f. Beauty leading the way
Subscribe now