Billie Eilish has unveiled Your Turn – a new perfume pillar said to represent Billie Eilish Fragrances’ evolution into a “master brand”.
The American singer-songwriter developed fragrance Your Turn with beauty company Parlux.
The woody fresh edp joins the 23-year-old’s existing fragrance line-up: Eilish, Eilish No. 2, and limited edition Eilish No. 3.
Your Turn opens with zesty bergamot peel, combined with cardamom pod and fresh ginger.
It deepens into a heart of peach, night-blooming jasmine and coconut water, with Australian sandalwood, musks and upcycled Sylvamber at the base.
The bottle, meanwhile, has been designed as a home décor piece and is inspired by dice, mirroring a pair belonging to Eilish.
“Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of this,” said Parlux President Lori Singer.
“The process was a beautiful collaboration, from the juice creation to the bottle’s design.
“We could not be more thrilled about what we have accomplished with our partners, especially as we begin this next stage of Billie Eilish Fragrances as a master brand.”
Your Turn is the 23-year-old singer-songwriter’s fourth fragrance launch
Frank Voelkl, Principal Perfumer at Firmenich, added: “Creating Your Turn with Billie was a journey of discovery.
“We worked through countless iterations to develop a scent that captures the warmth and richness of sandalwood while layering in something unexpectedly fresh.
“It is a fragrance that reflects Billie’s vision of individuality and uniqueness.”
Your Turn comes in four sizes, from a 10ml travel spray to 100ml, starting from US$28.
It is available now from billieeilishfragrances.com, and will become available at Ulta Beauty and select global retailers from spring 2025.
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