Berkeley Square Cosmetics develops body range with The Royal Ballet

Published: 28-Sep-2011
Manufacturing Body Care

Range fronted by ballet dancer Olivia Cowley

Berkeley Square Cosmetics has teamed up with the prestigious Royal Ballet to launch four new C&T products which it says are suitable for dancers and general consumers alike. The range is fronted by Olivia Cowley who is one of the company's dancers and her image adorns the packaging.

The products, some of which contain the hero ingredient dermochlorella, are said to be rich in natural ingredients including vitamin E, arnica and micro algae proteins. They aim to address some common dancing concerns including aching muscles and dry feet and the product range comprises Intensive Hand & Foot Cream, Cooling Muscle Gel, Body Conditioner and Bath & Shower Cream.

Speaking at today’s launch, Jeanetta Lawrence, associate director of The Royal Ballet, said: “As an organisation we are delighted to be involved with Berkeley Square Cosmetics and this range of high quality performance products. Our dancers also helped in the development process and they look forward to having them on their dressing tables.”

Richard Cann, director of Berkeley Square Cosmetics, added: “Our objective is to celebrate both performance and elegance with this range and to show that we have the greatest respect for ballet dancing as an art form.”

Prices range from £12-£18.
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Berkeley Square Cosmetics - niche benefits

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A British toiletry company with a contemporary feel, Berkeley Square Cosmetics prides itself on producing efficacious and attractive body care products, which include high quality ingredients and which incorporate modern packaging adorned with stylish sixties photography. The company has recently branched out and is now creating ranges for a younger demographic and also in collaboration with the Royal Ballet.

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