Benefit to launch its first full skin care collection

Published: 7-Feb-2011
Skin Care

b.right, aims to shine a light on skin care luminosity

Benefit Cosmetics is to launch an eight-item skin care range, b.right, which aims to offer women inner radiance and luminosity as well as “a great sensorial skin care experience”.

The range comprises eight products, including Total Moisture Facial Cream, Moisture Prep Toning Lotion, Foamingly Clean Face Wash, It’s Potent Eye Cream and Remove It Makeup Remover.

Created in collaboration with the LVMH Laboratories Division, b.right includes a Triple Radiance Complex, which creator Eric Perrier, executive vice president research and development, LVMH Perfumes and Cosmetics, says “promotes radiance and luminosity through its visibly brightening range of raw ingredients which offer the skin long-term hydration”.

Speaking at the press launch Perrier commented: “When we were carrying out the research for the new range, we surveyed 3,000 women worldwide and while they all wanted to look younger of course, their man skin care concern was not wrinkles or lines, it was dull looking skin which was dry and dehydrated. Our Triple Radiance Complex aims to combat this problem and we have had great feedback so far.”

Phase one of the roll-out, comprising five products, launches on 16 April with Phase two, comprising the final three products, hitting shelves on 21 May.
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