Benefit’s new mascara bounces to life with selfie trampoline pop-up

Benefit is marking the launch of its new mascara BADgal Bounce with a London, UK pop-up. 

Held at the capital’s Club Bounce, the event will let visitors shoot some hoops on its basketball courts, and snap their best angle on its Bounce selfie trampoline. 

The pop-up, which runs from 28 February to 2 March at the Great Titchfield Street location, also promises one-on-one make-up advice from Benefit experts, with the opportunity to learn about and test out Benefit’s mascaras. 

The pop-up runs from 28 February to 2 March on Great Titchfield Street

BAGgal Bounce, the new addition to Benefit’s BADgal mascara franchise, claims to offer 242% more volume after three coats.  

The LVMH-owned brand’s BADgal BANG! mascara is the number one prestige mascara product in the UK, according to data from Circana. 

And since the launch of BADgal Bounce on 1 February, Benefit shared that it had seen more than 2,434 customer reviews, more than half of which were five-star reviews. 

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