Bejewelled & bedazzled: The best packaging embellishments

By Julia Wray | Published: 26-May-2021

From ribbons and jewel effects to keychains and wearable gifts, embellishments add a touch of glamour. But how is the market progressing in light of lifting lockdowns and sustainability trends?

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Embellishments like ribbons, jewel-like adornments, keychains or wearable gifts are used to elevate limited edition lines and add a touch of glamour and even bespoke options to beauty packs. Cheryl Morgan, Creative Marketing Manager at HCP Packaging, tells Cosmetics Business that HCP’s customers typically use such adornments “to add an extra special touch to compacts or palettes, or a lipstick, bringing a charming aspect to the product for consumers to treasure”.

Laurent Géry, meanwhile, is Directeur Général at Oriol & Fontanel, a French manufacturer of ribbons, cords, knots, elastics and pompoms, and a specialist in packaging and decoration accessories. He adds that these accessories are frequently used on boxes, bags, perfumes and cosmetics “to embellish and for decoration” in order to “add value to the product” and to help increase sales. In the case of Oriol & Fontanel, he notes, there is also the cachet of the “French touch”.

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